8 Effective Ways to Measure Intranet Impact and Drive Results

Frequent and meaningful usage is a key indicator of intranet success. Monitor how often employees log in, what content they view, and which actions they take. Identifying patterns in user behavior helps pinpoint what’s working and where improvements are needed.

Example KPIs: Track average number of sessions per user including time and actions. Monitor Active Readers and Active Contributors and compare results with targets. 

High-quality intranet content should be easy to find, frequently accessed, and fully consumed. Monitor page visits, average time on page, and content completion rates to understand what content resonates with your audience. 

Example KPIs: Monitor page visits and average time on page, content completion, and most/least viewed pages. 

Strong communication is a key driver of engagement and alignment. Measure the reach and engagement of news, updates, and announcements within specific groups to assess internal communication effectiveness.

Example KPIs: Monitor reach within intended target audience and interactions as reactions, comments, or shares.

Quantitative metrics tell part of the story—employee feedback brings critical context. Use pulse surveys, feedback channels, and suggestion boxes to identify what employees value most and what could improve.

Example KPIs: Monitor number of improvement suggestions received, percentage of positive feedback, and survey results and response rates.

Your intranet should enable employees to work smarter. Track the use of forms, self-service tools, and apps to assess how the intranet contributes to streamlining workflows and saving time.

Example KPIs: Monitor number of self-service transactions, usage of daily work tools, and use surveys to estimate time saved on routine tasks.

Demonstrate your intranet’s true value by connecting usage metrics to business goals. Improved findability can reduce time spent searching for documents, while boosting productivity and lowering support requests.

Example KPIs: Monitor time to locate key information and use search analytics and search feedback to study search efficiency. Monitor increase in self-service transactions or reduction in support tickets.

Evaluate how different teams and locations are using the intranet. Heatmaps, navigation paths, and adoption rates offer valuable insight into user experience and where enhancements are needed.

Example KPIs: Monitor adoption per user type, department, location, or similar. Study click maps and navigation paths to understand user journeys and patterns.

Ongoing tracking reveals important trends and informs your intranet strategy. Monitoring key metrics across months and years ensures you stay responsive to changing needs and can evolve your platform effectively.

Example KPIs: Calculate the average satisfaction score from employee surveys conducted at regular intervals and monitor year-over-year engagement trends.